Are you selling yourself short by not selling and marketing your interior design business? It’s time to rethink your relationship with selling because as Robert Louis Stevenson said, everybody lives by selling something.
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I always liken getting new clients to dating. You do not need to say yes to everyone who asks you out on a date and you do not need to accept every inquiry or prospect that comes your way. In fact, there is power and success in saying no. This is why it’s important to know your criteria for accepting new interior design projects.
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When you’re watching another designer’s business - you lose sight of your own.
Most of us get in our own way. We are what keeps us from getting to where we want to go. With my coaching clients, I see this pretty frequently, but I can also recognize when I do this to myself. This is a universal human struggle. But what if you don’t need to know, that trust comes first?
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A look back at all the great interior design articles of 2020. Have you read them all? Some old favorites and new classics are gracing the list this year. Which is your favorite?
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The planner was designed to help you really examine your business - what’s working, what’s not, how to improve, the sticky areas, those that run smoothly, those that create hassles that you may not have even realized when you’re absorbed in the everyday business. Know your business like never before.
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Designers Around the World interviews real-life designers about what it is like to run a design business in countries all over the world. As you'll see these designers have all different backgrounds and experiences, but I think you'll be surprised how similar we all are too.
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Your website is your single best business tool - why do you still not have one? In this post, I share a few reasons why your hurting your business by not having a website for your business.
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The beautiful thing about setting expectations is letting your clients know what to expect, which naturally puts them at ease. The unknown is a terrible thing for many people and for most when dealing with a personal space as well as a substantial amount of money.
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The better you can set and manage clients’ expectations - the smoother the project will be. But often those things that designers should set expectations around - many feel a little uncomfortable bringing them up to clients - things like money or handling problems. Here is how to talk about it.
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Very often, I will get asked by designers in every range of experience, how do I estimate the price for this project?Clients want some idea of what their project will cost, but without some intentional experience, designers find this estimation very difficult. And we want a quick and easy answer.
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Right now has never been a better time to add a virtual design service to your interior design business. All those doubts and worries you have are less important than creating another revenue stream in your business. Learn why now is the perfec time to make virtual design a new fixture.
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You probably have a lot of questions about how to share your interior design projects online. How much to share online? What to share? How much is too much? What do people want to see? Where to share? How best to share? What’s the strategy or overall plan to share design projects? This article will clear things up for you.
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I’m sure that surviving the Coronavirus pandemic is a top priority for your business right now. Their are many interior designers who are already thriving and growing during this time. You should be one of them. Here are my top tips for doing just that.
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Your interior design business may not be growing because there are 5 areas that you are neglecting. I go into each area, however, these should be thought about as a rebalancing of your time, not about adding more to your already long to-do list. By incorporating these areas into your business you will be more productive and feel more balanced.
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Concerned about not seeing furniture and finishes in person when shopping for your interior design clients? Many designers are - I’m sharing with you some best practices so you can confidently purchase online without ever seeing the piece in person!
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This past week we have seen a lot happening in the racial equality front. What I am worried about is that once the hype has died down, so will white action. We’ll go back to our comfortable, privileged lives, leaving BIPOC to fight this fight mostly alone.
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Designers Around the World interviews real-life designers about what it is like to run a design business in countries all over the world. As you'll see these designers have all different backgrounds and experiences, but I think you'll be surprised how similar we all are too.
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Creating new design services can be a challenge, especially if you’ve never executed virtually before. It’s a whole new system with different workflows, onboarding, and execution. Virtual design services generate a whole host of new questions.
The questions about virtual services: How do you get accurate measurements if you’re not there? Who should you market virtual design service to without diluting your brand? How should you price virtual design? When should you send the questionnaire? When should the client sign the contract? What apps and programs should be used to deliver virtual design?
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So today I want to talk about: do clients even want virtual interior design services? Before I get into that portion, there's something I want to talk about first, which is why we should still be selling and marketing or our interior design services during this pandemic.
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I am trying something new today and did a short video about providing virtual interior design services to clients - this can work for anytime, but is especially poignant during the COVID-19 pandemic.
This video will go into the three different types of virtual interior design services, I’ll share the tools needed to provide these services (along with my favs) and the workflow required for delivering these services to clients.
After you’ve watched the video - share in the comments what virtual services you will be offering to your clients.
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