Many of you have expressed the desire to get away from Home Goods crowd and start mingling more with the Baker crowd.  I believe that you need to earn your right to charge your clients for premium pricing by delivering a premium product and service to your clients.

Much of the ability to charge premium pricing is in appearances.  It is best to offer premium products/services from the get-go than to try to climb your way up the price ladder.

You may want to consider the following factors in rebranding your company to attract more premium customers.