Designers, if you've been around for any period of time, you've probably heard that you shouldn't discount your services. When you discount your services you create the perception that what you're offering is worth less and it's hard to go back to normal pricing.   This is because of value perception.

Therefore, it can be harmful to the design industry when a designer undercharges because it decreases value perception.

The interior design service industry has suffered from a value decrease in the past 15+ years, while the interior design DIY industry has boomed.  And this is precisely what interior designers are struggling with now, how to demonstrate value in their services when clients have been exposed to things like Home Goods and HGTV.

Read More